May 30th, 2018
Air Jordan I started it all. Arriving with a bang, breaking all the rules and regulations like Michael Jordan himself, this sneaker became iconic since its 1985 debut. All basketball shoes should have been white until then. Black and red was not in the NBA’s league uniform policy, and Michael Jordan had to pay $5000 fine each time he wore the shoes on court. Nike wouldn’t miss this marketing opportunity and continued to provide new models while Michael Jordan’s career reached new heights.
Tinker Hatfield designed the first Air Jordan IV in 1989. Michael Jordan wore it when he made “The Shot” – in the final 6 seconds of the game he gave the Bulls a 99–98 lead against Cleveland.
Travis Scott is a “Nike Boy” since last year. His first collab with the brand “Nike Air Force 1 Low Travis Scott” was among the most sought-after trainers of 2017. To design footwear for Nike is a dream come true for the American rapper and baby daddy to Kylie Jenner. When he was a kid his first pair of sneakers were Air Jordan IV and Air Force 1.
“My relationship [with Nike] started when I was a kid, even if they didn’t know it at the time,” he said.
“I have always been into the brand and have always wanted a relationship with Nike. Nike has always been supportive of my career. They always found a way to support me with my music,” Scott says.
The time has come for him to design his own pair of Air Jordan IV’s. The latest edition is named “Cactus Jack” after Scott’s own record label. The musician, also known as La Flame, debuted the pair recently in Houston at a Rockets’ playoff game. He wasn’t the only one wearing unreleased sneakers that night. NBA’s P.J. Tucker wore a pair of his own during the game.
With design similar to the infamous Eminem pair, these pay homage to the former NFL team of Scott’s hometown of Houston, the Oilers. The upper is University Blue suede. Black and Varsity Red detailing is on the waffle eyelets, the lace wings on the ankle, inner liner, inside of the tongue, heel, and the outsole. The white midsole features the model’s signature air bubble at the heel. At the back of the left heel of the pair is the Cactus Jack branding, and on the back of the right heel – the Jumpman is evident. Both logos are surrounded with blue paint splatter. “Travis Scott” and “Air Jordan” are written on the upside-down labels underneath the tongue of each shoe.
Initially the release date was set for June 23rd but brace yourselves for an even earlier release! According to Pinoe, an inside sneaker source, the Travis Scott x Air Jordan IV “Oilers” are now expected to drop on June 9th. This exclusive collaboration will be very limited and it is not clear yet exactly how many pairs will arrive at select Jordan brand retailers. One thing is certain – the demand will be high.