February 20th, 2018
This year, Air Max Day falls on March 26th and Nike is preparing a few new models for its hardcore fans.
Air Max Day has been one of Nike’s most important marketing campaigns as part of which the company gives new vibes to its Air Max classics while at the same time introducing innovations into its models.
The Air Max 270, this year’s most anticipated sneaker, was initially introduced on February 1st, but new colour schemes will be made available starting March 2nd. Some of the colourways would be made available in both women and kid sizes. The Air Max 270 is specifically designed for lifestyle.
Another two new models will be launched on Air Max Day – the Nike Air VaporMax 97, with which Nike combines the Air Max 97 upper with its new Vapormax cushioning unit, and the Nike Air Vapormax 2.0 – the sequel of the 2017 model.
Nike also plans to release a few Air Maxes with retro vibes, including the Air 180 Ultramarine, Air Max 93 Dusty Cactus, and Sean Wotherspoon’s Air Max 97/1, which we already discussed.