January 18th, 2019
It is the midst of the 2018-19 PGA Tour, pack your clubs, we’re going golfing! Don’t go looking for those old golf shoes you were wearing last time because we have something very special for you. Nike Air Max 1 Golf “Grass”. As you can tell from the name, this pair is made out of grass. Not real one, but still.
Some 30 years ago, Nike Air Max 1 revolutionized the sneaker industry. The person behind this revolution was Tinker Hatfield. The now renowned designer was first hired by Nike as a corporate architect to design buildings on the brand’s Oregon campus. Later he began designing footwear upon request. What was his inspiration to create a shoe with a bubble bag in its sole? One trip to Paris and one unusual high-tech building that many either love at first sight or hate it. That said building is the Centre Georges Pompidou. It was the first ‘inside-out’ building in architectural history, with its structural system, mechanical systems, and circulation exposed on the exterior of the building. “I just remember being super influenced by it and having my architectural senses turned upside down.” , Hatfield said in the documentary series Respect the Architects. The Air technology of Nike was developed by former NASA engineer Frank Rudy and was first introduced in the Air Tailwind in 1978. It was not something new. But although one can feel them, the gas pouches in the sole were nowhere to be seen. This was a performance technology and as such, it should have been hidden. At least until Hatfield came along. “I thought let’s make the bag a little bit wider, make sure it’s stable, but then let’s go ahead and remove part of the midsole so we can actually see it.”, Hatfield added.
Air Max 1 debuted in 1987 and we have seen many different colors and styles over the years, from basic white to pure black, not to mention the animal prints and all in between. This is one of the most unique editions of the Swoosh you have ever seen. The reconstructed upper is deep green and turf-like with camouflaged green laces, which are modeled after fairways. Below the top of the shoe is a white midsole with the well-known Zoom Air technology. The gum rubber outsole is with golf-ready traction. The embroidered white Nike Swoosh logo is hidden in the grass within the “rough” of the sneaker. You can see it on the insoles too. The green inner lining is matching to the artificial turf on the upper. No matter how long you search through the grass on the heel, you won’t find the famous Nike Air branding on it for this release.
The retail price tag for a pair is set at $140. Look for the Nike Air Max 1 Golf “Grass” to release in the coming weeks of February at select Nike Sportswear retailers and Nike.com.
We are wondering if Rory McIlroy or Tommy Fleetwood will be wearing a pair these shoes in their upcoming appearances.
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