February 3rd, 2019
Technology and innovation help the Swoosh take a big leap into the future. It’s all about the Аir bag. Over the years since its debut, the Air Max technology was always further developed and perfected. The Air-Bubbles became bigger and bigger and Nike now delivers the biggest one in Air Max 720. A full-length unit, 38 mm high, which makes it the tallest in the history of Air Max. A height like this means big volume displacement. The silhouette is tailored towards those who spend the majority of the day on their feet. The Air cushioning is built a little bit different to match their needs. Unlike previous models, where the bag is placed underneath the foot, this one has an air tube only on the outer edges of the shoe.
The 360-degree form maximizes the bounce and comfort while walking, and the unit acts as a cradle for the foot. The name 720 stems from the fact that the Air unit is visible in 360 degrees, both horizontally and vertically. But this is not the only innovation. The 720 Air unit is made of more than 75% manufacturing waste. Nike aims to deliver more sustainable future and believes that improving technology should not come at cost of increasing our environmental footprint.
Nature is the best designer in terms of colours and forms. The forthcoming versions of the Nike Air Max 720 reflect different natural wonders – sunset and sunrise, the Northern Lights, the Milky Way. When it comes to design, the sky is the limit for Nike. Literally.
Nike Air Max 720 “Northern Lights” draws inspiration from the Northern Lights as you can tell from the name. This is the first release before the upcoming Air Max Day festivities in March.
Originally previewed in Fall 2018 the “Aurora Borealis” silhouette has two iterations – “Northern Lights” (Night) and “Northern Lights” (Day). Replicating the effect of the natural phenomenon, both pairs come covered in shimmering colours, with blue hues for the women’s ‘Day’ model and purple across the upper of the men’s ‘Night’.
The molded mesh upper with a wavy pattern is surrounded with metallic silver detailing. Contrasting black accents are present for the “Night” version and dark blue ones for the “Day” version. Nike logo decorates the tongue, midsole, and heel. The full-length Air Max surrounding the entire outsole adds to the futuristic look. 720 branding is inscribed onto the bottom of the heel right above the aforementioned Air Max unit.
If you were not near the A Ma Maniere’s Atlanta location on January 28th when pairs of the introductory 720 were sold on a first come, first served basis, don’t be sad. The Nike Air Max 720 “Northern Lights” (Night and Day) will retail for £155 and will officially drop on February 1st via select Nike retailers.
And if Northern Lights is not your cup of tea, you can take a look at the upcoming Sunrise, Sunset, Total Eclipse, Sea Forest, and Pink Sea which will be released throughout February.
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