Technology and innovation help the Swoosh take a big leap into the future. It’s all about the Аir bag. Over the years since its debut, the Air Max technology was always further developed and perfected. The Air-Bubbles became bigger and bigger and Nike now delivers the biggest one in Air Max 720. A full-length unit, 38 mm high, which makes it the tallest in the history of Air Max. A height like this means big volume displacement. The silhouette is tailored towards those who spend the majority of the day on their feet. The Air cushioning is built a little bit different to match their needs. Unlike previous models, where the bag is placed underneath the foot, this one has an air tube only on the outer edges of the shoe.
The 360-degree form maximizes the bounce and comfort while walking, and the unit acts as a cradle for the foot. The name 720 stems from the fact that the Air unit is visible in 360 degrees, both horizontally and vertically. But this is not the only innovation. The 720 Air unit is made of more than 75% manufacturing waste. Nike aims to deliver more sustainable future and believes that improving technology should not come at cost of increasing our environmental footprint.
Nature is the best designer in terms of colours and forms. The forthcoming versions of the Nike Air Max 720 reflect different natural wonders – sunset and sunrise, the Northern Lights, the Milky Way. When it comes to design, the sky is the limit for Nike. Literally.
Nike Air Max 720 “Northern Lights” draws inspiration from the Northern Lights as you can tell from the name. This is the first release before the upcoming Air Max Day festivities in March.
Originally previewed in Fall 2018 the “Aurora Borealis” silhouette has two iterations – “Northern Lights” (Night) and “Northern Lights” (Day). Replicating the effect of the natural phenomenon, both pairs come covered in shimmering colours, with blue hues for the women’s ‘Day’ model and purple across the upper of the men’s ‘Night’.
The molded mesh upper with a wavy pattern is surrounded with metallic silver detailing. Contrasting black accents are present for the “Night” version and dark blue ones for the “Day” version. Nike logo decorates the tongue, midsole, and heel. The full-length Air Max surrounding the entire outsole adds to the futuristic look. 720 branding is inscribed onto the bottom of the heel right above the aforementioned Air Max unit.
If you were not near the A Ma Maniere’s Atlanta location on January 28th when pairs of the introductory 720 were sold on a first come, first served basis, don’t be sad. The Nike Air Max 720 “Northern Lights” (Night and Day) will retail for £155 and will officially drop on February 1st via select Nike retailers.
And if Northern Lights is not your cup of tea, you can take a look at the upcoming Sunrise, Sunset, Total Eclipse, Sea Forest, and Pink Sea which will be released throughout February.
The first collaboration between Skepta and Nike last September gave us the Air Max 97 SK, which was inspired by the city of Marrakesh. The London-born grime artist with Nigerian roots is doing it again. The NIKE AIR MAX 97/BW SK is a hybrid model borrowing the upper from the Nike Air Max BW (BW stands for Big Window in reference to the visible Air unit) and the sole unit is from Air Max 97.
The first Nike Air Max BW was originally released in 1991. Designed by Tinker Hatfield, the shoe featured the largest visible Air bag at the time. The release was limited in the United States, and was a hit in Western Europe. In Paris, it was loved by both the hip-hop community and football fans.
It is not a surprise that a preliminary release of the NIKE AIR MAX 97/BW SK occured exclusively in Paris on May 14th. The French capital is of great significance to Skepta as well. This is where he was first recognized as an artist outside the UK. According to Nike.com the red and blue of the shoe’s Swoosh logo is a reference to the French flag.
The specific shade of blue comes from Jardin Majorelle, a 1920s Marrakesh electric-blue villa built for a French painter. The Nike Air Max BW is special to Skepta. “When I was younger, the Nike Air bubble was the flex. The bigger your air bubble was, the more people knew you were stepping well”, he said.
Inspired by punk rock, Skepta had an initial idea to add padlocks on the shoe. The lock is yet another symbol – of love.”I remembered the bridge in Paris, where people go to ‘lock’ their love with someone they love. That’s why I’ve decided to launch the shoe in Paris and involve the people and the city who have shown me love since the beginning”, elaborates the musician.
Skepta’s custom Nike logo is on the foot-bed and sole unit. The logo pays homage to the Air Max Plus logo and is in the shape of a UK electrical socket. The laces are flexible, white with a blue and a red thread. The honeycomb mesh upper is from the Air Tuned Max . Other details are the OG Air Max 97 tooling and reflective vamp panel. These are from the retro models that Skepta grew up on.
For Nike.com Jupiter Desphy, Nike Sportswear Senior Footwear Designer explains a bit more about the creative process :”We combined elements and time periods for this shoe in the same way that kids mix clothes today, or the way that musicians combine genres”. “We wanted to have as much fun with this shoe as possible”, he finishes.
On May 14th, selected users of the app SNEAKRS Stash were hinted with hidden locks(replicating the padlock in the design) around the city, which unlocked access to purchase. The model saw a wider release on May 19th in different locations throughout Paris.
Additionally, the Air Max 97/BW SK will be available digitally from SNEAKRS in Europe. Select retailers (including Patta, Très Bien, Concepts and more) will carry it globally
Sean Wotherspoon announced on Instagram on January 27 that his Nike Air Max 1/97 Hybrid multicolored Air Max mashup sneaker would be released in toddler sizes when it hits the stores in 26 March, 2018, just in time for the Air Max Day.
Wotherspoon, who is the owner of a vintage shop and an Air Max fan, was the winner of the RevolutionAir design competition, as part of which Air Max fans voted for sneaker designs from some of the boldest creators tasked to reimagine the future of Nike Air Max.
The winner would have the model put in mass production, with Sean Wotherspoon’s hybrid of the Nike Air Max 97 and the Nike Air Max 1 taking the first spot.
The creator’s inspiration came from his love of 1980s Nike hats, and features multicolor corduroy on the uppers edges, “VA to LA” branding, personalised tongue decals and velour on the toe and the heel. The midsole mimics Nike’s 1987’s Air Max 1.
The model was first released in limited quantities in Richmond, Virginia and Los Angeles, California, hence the “VA to LA” branding.
As of 21 November last year, the sneaker’s retail price stands at around £110.