Back in 2017, Jason Petrie designed the Nike LeBron 15. The shoe introduced us to two brand new Nike technologies, Battleknit uppers and a cushioning system, which is a combination of Max Air and Zoom Air.
In 2018 Nike launched the “LeBron Watch” program which gave all fans the opportunity to own various LeBron 15 PE colourways after they had seen LeBron James rock a pair on the basketball court. For the LeBron Watch, Nike specifically designed nine different LeBron 15 PE colourways. The inspiration behind these special sneakers is some of LeBron James’ favorite Nikes from the past, such as the Air Diamond, Air Griffey, Air Max 95, the Waffle Trainer, and others.
Growing up in the in the ’90s, The King watched his favorite Swoosh athletes wearing the signature styles while scoring point after point. “When I was a kid, the athletes and the shoes represented in this series inspired me to chase my dream of one day becoming a professional athlete,” James remembers. “It’s important to me to share these stories and inspiration with my fans. I want them to be a part of every step of my journey, so I’m excited we’re making these shoes available to them.”
After a successful first year, Nike brought back the LeBron Watch program for a second season. Although there are some delays due to an injury the player suffered, it is clear that this season will revolve around the LeBron 16. Right after the LeBron “Watch The Throne” edition debut in February, emerges a new iteration of the Watch program. This one is a new look of the classic Bo Jackson signature, the “Medicine Ball” Air Trainer 3. If you are more into the retro vision, here are some good news for you: the pair will be re-released some time this year.
As you can tell by the name Nike LeBron 16 “Medicine Ball” is a mix of the two models. The shape is all LeBron 16 but the upper, as well as its instantly recognizable forefoot strap and throat perforations, are borrowed from the Air Trainer 3. The knit team at Nike created a brand new, upgraded Battleknit 2.0. It is stronger and reduced of any layers of the overall build that could slow LeBron.
The shoe also has a lower collar, which allows the athlete to move more freely. Thus, James gets a little faster, is a little bit closer to the court and a little bit more dynamic. The uppers are in cream with white perforated leather on the tongues and heel. Other details include plastic overlays on the forefoot and heel. The branding on the strap, tongue, Swoosh and Nike Air on the heel comes in midnight navy. A white rubber sole gives the finishing touch of the shoe.
According to leaked information, LeBron 16 is expected to first hit Korean retailers on March 9. A wider release is slated for launch on March 30. The retail price tag is set at about £140.
The Houston native musician and producer Travis “La Flame” Scott and Nike began their creative partnership in 2017. After the hits Travis Scott x Nike Air Force 1 “AF100” and Travis Scott x Air Jordan 4 “Cactus Jack”, apparently there are more to come this year. In a recent Instagram post, Travis Scott teased us with some pairs of upcoming sneakers.
The unique, white and brown Travis Scott x Air Jordan 1 with a backward Nike swoosh is not exactly news. The pair first emerged last Fall and we’ve seen pictures in great detail, giving us a good idea of what to expect. The upper is a mix of sail-coloured leather and dark mocha suede. The Swoosh logos, laces and ankle entry are black. There is also one very notable feature and this is the hidden velcro pocket around the ankle collar. Its interior is in university red to match the red Nike and Cactus Jack labels on the tongues. La Flame rocked the sneakers on multiple occasions and during his ASTROWORLD: Wish You Wear Here tour.
Nike did not miss the opportunity to surprise drop the pair on February 10th, during Scott’s Grammy Awards performance. Early drops through Nike SNEAKRS app are not new tactics for the Swoosh. In one such instance, Justin Timberlake’s JTH Nike Air Jordan 3 surprise-dropped during the singer’s Super Bowl Halftime Show performance in 2018. And in other, it was Kanye West’s final Nike sneaker, the Red October Air Yeezy 2.
Travis Scott x Air Jordan Retro 1 High OG TS SP “Cactus Jack” is set to release on April 26th at select Jordan Brand retailers and Nike.com. You can buy it for £132.
As seen on the rapper’s most recent IG post, it also appears that there might be another special edition AJ1 “Cactus Jack” this year. He took the stage to perform at the Grammy’s sporting Air Jordan 1 Low in tan and black colourway, equipped with the flipped Nike swoosh in white on the lateral side. The pair is scheduled for September release.
Since Houston Oilers Air Jordan 4 pair debuted last year, different colourways have made their way around the internet for months. One was the limited Friends and Family edition Travis Scott x Air Jordan 4 Purple. Another unreleased iteration is Travis Scott x Air Jordan 4 Olive which is also rumored to be a Friends & Family pair. The first pair we’ve seen comes with mismatched white and black mid soles, featuring an olive nubuck upper with black accents. There is a version of the Travis Scott x Air Jordan 4 with all-black soles.
The “Olive” colourway was rumored for late 2018 release which did not happen. It remains to be seen whether there will be a release this year.
Last, but not least we did get a first look at a third “Cactus Jack” Air Force 1 in the works. The uppers are equipped with patched-together premium textiles. The colours are brown mixed with purple and navy. A metallic “Texas” button blinks from the heel, and some interesting patterns and graphics are part of the features of the shoe.
While you wait for more pictures and official release date of this brand new silhouette, you can read more about Travis Scott x Air Jordan 4 “Cactus Jack”.
When you think about space travel, what is first thing that comes up in your mind? Let us give you a hint. You will need proper equipment. Something light, yet durable and extremely comfortable. Something in which you would be able to fly, or at least you would feel like you are flying. We might have the right solution for you, here on Earth – Jordan Brand’s Proto-React.
Last autumn Nike released Air Jordan XXXIII introducing the Flight Utility design. “As we focus on the future, we need to lead with innovation. We call this Flight Utility, and it’s about designing for the future — extrapolating from the core Jordan Brand DNA along an innovation and function-first approach,” said David Creech, VP of Design for Jordan Brand Shoes, in a piece which he wrote for Nike.com.
Jordan Proto-React is part of the Flight Utility range which also includes the Jordan Apex-Utility among the AJ XXXIII. Unlike its retro-futuristic mate Nike Air Max 720, Jordan Proto-React looks like it has travelled all the way from a galaxy which is millions of light years away.
The shoe features Nike’s latest cushioning innovation – Nike React. The Swoosh designed the breakthrough footwear foam to match the needs of sprinters and basketball players. Nike asked them what they wanted and they delivered. They needed better cushioning, they wanted better energy return, they needed lightweight and lasting shoes. Four opposite qualities in one material. Why opposite? Because foam can provide either cushioning or energy return. And it can be either lightweight or durable. Not all simultaneously. But Nike React is all of those four things in one. Talking about the future.
The Jumpman’s design team created the Jordan Proto-React silhouette as one of the most unique pairs of shoes we have ever seen. A pure lifestyle sneaker, yet performance driven, it hones in on the qualities of a basketball shoe. Its name derives from the prototype-like look with exposed stitching, taped seams, and minimal branding details.
The silhouette is technical, mimicking an astronaut’s space suit. The uppers are made of nylon with exposed stitching and durable straps. Below you will find a React foam-based mid sole and a spaghetti-like traction pattern. There are adjustable straps on the heel, Jumpman branding is placed on the heel tab, and on the tongue you can spot a reflective detailing.
The Proto-React debuted in four colourways during September 2018’s unveil of the Air Jordan 33. The pair came in three different shades of grey, with metallic and neon looks, and there was also a white version.
Recently another all-new colourway arrived early in Japan, giving a nod to Chicago Bulls. The upper comes in black, red branding is on the tongues, heels, and outer sole, and the React foam underneath is white.
The Jordan Proto React will make its debut later on this Spring season at select Jordan Brand retailers and Nike.com.
Technology and innovation help the Swoosh take a big leap into the future. It’s all about the Аir bag. Over the years since its debut, the Air Max technology was always further developed and perfected. The Air-Bubbles became bigger and bigger and Nike now delivers the biggest one in Air Max 720. A full-length unit, 38 mm high, which makes it the tallest in the history of Air Max. A height like this means big volume displacement. The silhouette is tailored towards those who spend the majority of the day on their feet. The Air cushioning is built a little bit different to match their needs. Unlike previous models, where the bag is placed underneath the foot, this one has an air tube only on the outer edges of the shoe.
The 360-degree form maximizes the bounce and comfort while walking, and the unit acts as a cradle for the foot. The name 720 stems from the fact that the Air unit is visible in 360 degrees, both horizontally and vertically. But this is not the only innovation. The 720 Air unit is made of more than 75% manufacturing waste. Nike aims to deliver more sustainable future and believes that improving technology should not come at cost of increasing our environmental footprint.
Nature is the best designer in terms of colours and forms. The forthcoming versions of the Nike Air Max 720 reflect different natural wonders – sunset and sunrise, the Northern Lights, the Milky Way. When it comes to design, the sky is the limit for Nike. Literally.
Nike Air Max 720 “Northern Lights” draws inspiration from the Northern Lights as you can tell from the name. This is the first release before the upcoming Air Max Day festivities in March.
Originally previewed in Fall 2018 the “Aurora Borealis” silhouette has two iterations – “Northern Lights” (Night) and “Northern Lights” (Day). Replicating the effect of the natural phenomenon, both pairs come covered in shimmering colours, with blue hues for the women’s ‘Day’ model and purple across the upper of the men’s ‘Night’.
The molded mesh upper with a wavy pattern is surrounded with metallic silver detailing. Contrasting black accents are present for the “Night” version and dark blue ones for the “Day” version. Nike logo decorates the tongue, midsole, and heel. The full-length Air Max surrounding the entire outsole adds to the futuristic look. 720 branding is inscribed onto the bottom of the heel right above the aforementioned Air Max unit.
If you were not near the A Ma Maniere’s Atlanta location on January 28th when pairs of the introductory 720 were sold on a first come, first served basis, don’t be sad. The Nike Air Max 720 “Northern Lights” (Night and Day) will retail for £155 and will officially drop on February 1st via select Nike retailers.
And if Northern Lights is not your cup of tea, you can take a look at the upcoming Sunrise, Sunset, Total Eclipse, Sea Forest, and Pink Sea which will be released throughout February.
It is the midst of the 2018-19 PGA Tour, pack your clubs, we’re going golfing! Don’t go looking for those old golf shoes you were wearing last time because we have something very special for you. Nike Air Max 1 Golf “Grass”. As you can tell from the name, this pair is made out of grass. Not real one, but still.
Some 30 years ago, Nike Air Max 1 revolutionized the sneaker industry. The person behind this revolution was Tinker Hatfield. The now renowned designer was first hired by Nike as a corporate architect to design buildings on the brand’s Oregon campus. Later he began designing footwear upon request. What was his inspiration to create a shoe with a bubble bag in its sole? One trip to Paris and one unusual high-tech building that many either love at first sight or hate it. That said building is the Centre Georges Pompidou. It was the first ‘inside-out’ building in architectural history, with its structural system, mechanical systems, and circulation exposed on the exterior of the building. “I just remember being super influenced by it and having my architectural senses turned upside down.” , Hatfield said in the documentary series Respect the Architects. The Air technology of Nike was developed by former NASA engineer Frank Rudy and was first introduced in the Air Tailwind in 1978. It was not something new. But although one can feel them, the gas pouches in the sole were nowhere to be seen. This was a performance technology and as such, it should have been hidden. At least until Hatfield came along. “I thought let’s make the bag a little bit wider, make sure it’s stable, but then let’s go ahead and remove part of the midsole so we can actually see it.”, Hatfield added.
Air Max 1 debuted in 1987 and we have seen many different colors and styles over the years, from basic white to pure black, not to mention the animal prints and all in between. This is one of the most unique editions of the Swoosh you have ever seen. The reconstructed upper is deep green and turf-like with camouflaged green laces, which are modeled after fairways. Below the top of the shoe is a white midsole with the well-known Zoom Air technology. The gum rubber outsole is with golf-ready traction. The embroidered white Nike Swoosh logo is hidden in the grass within the “rough” of the sneaker. You can see it on the insoles too. The green inner lining is matching to the artificial turf on the upper. No matter how long you search through the grass on the heel, you won’t find the famous Nike Air branding on it for this release.
The retail price tag for a pair is set at $140. Look for the Nike Air Max 1 Golf “Grass” to release in the coming weeks of February at select Nike Sportswear retailers and Nike.com.
We are wondering if Rory McIlroy or Tommy Fleetwood will be wearing a pair these shoes in their upcoming appearances.
The first collaboration between Skepta and Nike last September gave us the Air Max 97 SK, which was inspired by the city of Marrakesh. The London-born grime artist with Nigerian roots is doing it again. The NIKE AIR MAX 97/BW SK is a hybrid model borrowing the upper from the Nike Air Max BW (BW stands for Big Window in reference to the visible Air unit) and the sole unit is from Air Max 97.
The first Nike Air Max BW was originally released in 1991. Designed by Tinker Hatfield, the shoe featured the largest visible Air bag at the time. The release was limited in the United States, and was a hit in Western Europe. In Paris, it was loved by both the hip-hop community and football fans.
It is not a surprise that a preliminary release of the NIKE AIR MAX 97/BW SK occured exclusively in Paris on May 14th. The French capital is of great significance to Skepta as well. This is where he was first recognized as an artist outside the UK. According to Nike.com the red and blue of the shoe’s Swoosh logo is a reference to the French flag.
The specific shade of blue comes from Jardin Majorelle, a 1920s Marrakesh electric-blue villa built for a French painter. The Nike Air Max BW is special to Skepta. “When I was younger, the Nike Air bubble was the flex. The bigger your air bubble was, the more people knew you were stepping well”, he said.
Inspired by punk rock, Skepta had an initial idea to add padlocks on the shoe. The lock is yet another symbol – of love.”I remembered the bridge in Paris, where people go to ‘lock’ their love with someone they love. That’s why I’ve decided to launch the shoe in Paris and involve the people and the city who have shown me love since the beginning”, elaborates the musician.
Skepta’s custom Nike logo is on the foot-bed and sole unit. The logo pays homage to the Air Max Plus logo and is in the shape of a UK electrical socket. The laces are flexible, white with a blue and a red thread. The honeycomb mesh upper is from the Air Tuned Max . Other details are the OG Air Max 97 tooling and reflective vamp panel. These are from the retro models that Skepta grew up on.
For Nike.com Jupiter Desphy, Nike Sportswear Senior Footwear Designer explains a bit more about the creative process :”We combined elements and time periods for this shoe in the same way that kids mix clothes today, or the way that musicians combine genres”. “We wanted to have as much fun with this shoe as possible”, he finishes.
On May 14th, selected users of the app SNEAKRS Stash were hinted with hidden locks(replicating the padlock in the design) around the city, which unlocked access to purchase. The model saw a wider release on May 19th in different locations throughout Paris.
Additionally, the Air Max 97/BW SK will be available digitally from SNEAKRS in Europe. Select retailers (including Patta, Très Bien, Concepts and more) will carry it globally
It’s now been 30 years since the emergence of Nike’s iconic tag line “Just Do It”. To celebrate this, Nike are releasing a bold and heavily logo’d Air Max 1.
The sneaker will be available only in women’s sizes as it stands and will be constructed of a bold and bright orange upper made of leather which is sitting on a white midsole. The sneaker features the slogan “Just Do It” all over the shoe including DIY like patchwork on the heal and on the Nike Swoosh logo.
See some more details images of the sneaker below.
Justin Timberlake’s exclusive Air Jordan 3 has dropped in stores, with a wider global release expected in May.
Air Jordan fans have been impatiently expecting the latest color scheme and customers globally will be able to get a pair at a price of around £140.
The brand new version of the classic Air Jordan, dubbed 3 JTH, is not only special because of Nike designer Tinker Hatfield and Justin Timberlake’s signatures on the inside the tongues – the model also features a 3M Swoosh, which was included on Hatfield’s original Air Jordan 3 sketch but never made it to the final design.
The Jordan 3s were officially launched 12 years ago for the purpose of raising funds for the victims of Hurricane Katrina. Hence, the Air Jordan Retro “Katrina” moniker, which was followed by Air Jordan “Fire Red” and later the “White/Cement” models.
“I grew up idolizing Mike [Jordan], and ever since we met, he and I have always had a great relationship,” Timberlake commented on the collaboration. “Working together with his team to make shoes that we love was always something we wanted to do. So when we had success with the ‘Legends,’ we knew we would have to find another great moment to do that again. This album and really this specific performance felt like the right—and even bigger and better—moment to collaborate.”
The exclusive Justin Timberlake and Air Jordan 3 collaboration is set to release on the singer’s online shop as well.
Sean Wotherspoon announced on Instagram on January 27 that his Nike Air Max 1/97 Hybrid multicolored Air Max mashup sneaker would be released in toddler sizes when it hits the stores in 26 March, 2018, just in time for the Air Max Day.
Wotherspoon, who is the owner of a vintage shop and an Air Max fan, was the winner of the RevolutionAir design competition, as part of which Air Max fans voted for sneaker designs from some of the boldest creators tasked to reimagine the future of Nike Air Max.
The winner would have the model put in mass production, with Sean Wotherspoon’s hybrid of the Nike Air Max 97 and the Nike Air Max 1 taking the first spot.
The creator’s inspiration came from his love of 1980s Nike hats, and features multicolor corduroy on the uppers edges, “VA to LA” branding, personalised tongue decals and velour on the toe and the heel. The midsole mimics Nike’s 1987’s Air Max 1.
The model was first released in limited quantities in Richmond, Virginia and Los Angeles, California, hence the “VA to LA” branding.
As of 21 November last year, the sneaker’s retail price stands at around £110.