It is the midst of the 2018-19 PGA Tour, pack your clubs, we’re going golfing! Don’t go looking for those old golf shoes you were wearing last time because we have something very special for you. Nike Air Max 1 Golf “Grass”. As you can tell from the name, this pair is made out of grass. Not real one, but still.
Some 30 years ago, Nike Air Max 1 revolutionized the sneaker industry. The person behind this revolution was Tinker Hatfield. The now renowned designer was first hired by Nike as a corporate architect to design buildings on the brand’s Oregon campus. Later he began designing footwear upon request. What was his inspiration to create a shoe with a bubble bag in its sole? One trip to Paris and one unusual high-tech building that many either love at first sight or hate it. That said building is the Centre Georges Pompidou. It was the first ‘inside-out’ building in architectural history, with its structural system, mechanical systems, and circulation exposed on the exterior of the building. “I just remember being super influenced by it and having my architectural senses turned upside down.” , Hatfield said in the documentary series Respect the Architects. The Air technology of Nike was developed by former NASA engineer Frank Rudy and was first introduced in the Air Tailwind in 1978. It was not something new. But although one can feel them, the gas pouches in the sole were nowhere to be seen. This was a performance technology and as such, it should have been hidden. At least until Hatfield came along. “I thought let’s make the bag a little bit wider, make sure it’s stable, but then let’s go ahead and remove part of the midsole so we can actually see it.”, Hatfield added.
Air Max 1 debuted in 1987 and we have seen many different colors and styles over the years, from basic white to pure black, not to mention the animal prints and all in between. This is one of the most unique editions of the Swoosh you have ever seen. The reconstructed upper is deep green and turf-like with camouflaged green laces, which are modeled after fairways. Below the top of the shoe is a white midsole with the well-known Zoom Air technology. The gum rubber outsole is with golf-ready traction. The embroidered white Nike Swoosh logo is hidden in the grass within the “rough” of the sneaker. You can see it on the insoles too. The green inner lining is matching to the artificial turf on the upper. No matter how long you search through the grass on the heel, you won’t find the famous Nike Air branding on it for this release.
The retail price tag for a pair is set at $140. Look for the Nike Air Max 1 Golf “Grass” to release in the coming weeks of February at select Nike Sportswear retailers and Nike.com.
We are wondering if Rory McIlroy or Tommy Fleetwood will be wearing a pair these shoes in their upcoming appearances.
The first collaboration between Skepta and Nike last September gave us the Air Max 97 SK, which was inspired by the city of Marrakesh. The London-born grime artist with Nigerian roots is doing it again. The NIKE AIR MAX 97/BW SK is a hybrid model borrowing the upper from the Nike Air Max BW (BW stands for Big Window in reference to the visible Air unit) and the sole unit is from Air Max 97.
The first Nike Air Max BW was originally released in 1991. Designed by Tinker Hatfield, the shoe featured the largest visible Air bag at the time. The release was limited in the United States, and was a hit in Western Europe. In Paris, it was loved by both the hip-hop community and football fans.
It is not a surprise that a preliminary release of the NIKE AIR MAX 97/BW SK occured exclusively in Paris on May 14th. The French capital is of great significance to Skepta as well. This is where he was first recognized as an artist outside the UK. According to Nike.com the red and blue of the shoe’s Swoosh logo is a reference to the French flag.
The specific shade of blue comes from Jardin Majorelle, a 1920s Marrakesh electric-blue villa built for a French painter. The Nike Air Max BW is special to Skepta. “When I was younger, the Nike Air bubble was the flex. The bigger your air bubble was, the more people knew you were stepping well”, he said.
Inspired by punk rock, Skepta had an initial idea to add padlocks on the shoe. The lock is yet another symbol – of love.”I remembered the bridge in Paris, where people go to ‘lock’ their love with someone they love. That’s why I’ve decided to launch the shoe in Paris and involve the people and the city who have shown me love since the beginning”, elaborates the musician.
Skepta’s custom Nike logo is on the foot-bed and sole unit. The logo pays homage to the Air Max Plus logo and is in the shape of a UK electrical socket. The laces are flexible, white with a blue and a red thread. The honeycomb mesh upper is from the Air Tuned Max . Other details are the OG Air Max 97 tooling and reflective vamp panel. These are from the retro models that Skepta grew up on.
For Nike.com Jupiter Desphy, Nike Sportswear Senior Footwear Designer explains a bit more about the creative process :”We combined elements and time periods for this shoe in the same way that kids mix clothes today, or the way that musicians combine genres”. “We wanted to have as much fun with this shoe as possible”, he finishes.
On May 14th, selected users of the app SNEAKRS Stash were hinted with hidden locks(replicating the padlock in the design) around the city, which unlocked access to purchase. The model saw a wider release on May 19th in different locations throughout Paris.
Additionally, the Air Max 97/BW SK will be available digitally from SNEAKRS in Europe. Select retailers (including Patta, Très Bien, Concepts and more) will carry it globally
It’s now been 30 years since the emergence of Nike’s iconic tag line “Just Do It”. To celebrate this, Nike are releasing a bold and heavily logo’d Air Max 1.
The sneaker will be available only in women’s sizes as it stands and will be constructed of a bold and bright orange upper made of leather which is sitting on a white midsole. The sneaker features the slogan “Just Do It” all over the shoe including DIY like patchwork on the heal and on the Nike Swoosh logo.
See some more details images of the sneaker below.
Justin Timberlake’s exclusive Air Jordan 3 has dropped in stores, with a wider global release expected in May.
Air Jordan fans have been impatiently expecting the latest color scheme and customers globally will be able to get a pair at a price of around £140.
The brand new version of the classic Air Jordan, dubbed 3 JTH, is not only special because of Nike designer Tinker Hatfield and Justin Timberlake’s signatures on the inside the tongues – the model also features a 3M Swoosh, which was included on Hatfield’s original Air Jordan 3 sketch but never made it to the final design.
The Jordan 3s were officially launched 12 years ago for the purpose of raising funds for the victims of Hurricane Katrina. Hence, the Air Jordan Retro “Katrina” moniker, which was followed by Air Jordan “Fire Red” and later the “White/Cement” models.
“I grew up idolizing Mike [Jordan], and ever since we met, he and I have always had a great relationship,” Timberlake commented on the collaboration. “Working together with his team to make shoes that we love was always something we wanted to do. So when we had success with the ‘Legends,’ we knew we would have to find another great moment to do that again. This album and really this specific performance felt like the right—and even bigger and better—moment to collaborate.”
The exclusive Justin Timberlake and Air Jordan 3 collaboration is set to release on the singer’s online shop as well.
Sean Wotherspoon announced on Instagram on January 27 that his Nike Air Max 1/97 Hybrid multicolored Air Max mashup sneaker would be released in toddler sizes when it hits the stores in 26 March, 2018, just in time for the Air Max Day.
Wotherspoon, who is the owner of a vintage shop and an Air Max fan, was the winner of the RevolutionAir design competition, as part of which Air Max fans voted for sneaker designs from some of the boldest creators tasked to reimagine the future of Nike Air Max.
The winner would have the model put in mass production, with Sean Wotherspoon’s hybrid of the Nike Air Max 97 and the Nike Air Max 1 taking the first spot.
The creator’s inspiration came from his love of 1980s Nike hats, and features multicolor corduroy on the uppers edges, “VA to LA” branding, personalised tongue decals and velour on the toe and the heel. The midsole mimics Nike’s 1987’s Air Max 1.
The model was first released in limited quantities in Richmond, Virginia and Los Angeles, California, hence the “VA to LA” branding.
As of 21 November last year, the sneaker’s retail price stands at around £110.